Superwomen Boot Camp
Jul 06, 2011 03:59AM ● Published by Style
Photo by Dante Fontana
Describe your business. Did you find it, or did it find you?
Superwomen Boot Camp (SWBC) is an all-female fitness program that helps women to achieve their fitness goals in a fun, boot camp setting. The industry was lacking in boot camps designed specifically to cater to women’s needs. Therefore, I created this program to provide a safe environment while delivering the most effective results.
How are you involved with both the community and your customer?
We host a number of charity boot camp events to help local nonprofits such as WEAVE and the local food bank. We partner with local businesses in our “Business of the Month” program, providing them with greater exposure to our campers. We also offer a “free pass” card at all of our events…the first class is always free!
Why is your staff the best in the business?
Each staff member personally participates in the boot camp and has experienced personal transformations. They are the best at helping other campers because they have been in their shoes.
What life accomplishments are you most proud of?
Having my son, Brandon. Raising him as a single father was not easy, but I am proud of the young man he has become.
Who is your role model in business or in life, and why?
My father. He has gone through two major surgeries, is 84 years young, and continues to exercise and stay fit to this day. He is my inspiration.
And finally, customer service is…?
All about meeting the diverse needs of my clients – each one has their own goals to reach. At SWBC we “under promise and over deliver.” Doing the unexpected provides greater value. It’s all about getting results, which is why our motto is: “Taking you from ordinary to extraordinary!”
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