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Style: Folsom | El Dorado Hills

Get to Know Folsom Resident Will Roxburgh

Dec 30, 2015 10:48AM ● Published by Amber Foster

Folsom resident Will Roxburgh’s passion for health and fitness started when he was a young boy growing up in Sacramento. Every day after school, he’d play outside with his three brothers and other neighborhood kids—swimming, biking and participating in other sports. Although he went on to complete a degree in business administration, he continued to pursue his interest in athletics—competing in numerous marathons, triathlons and the Western States Endurance Run in 1991, a grueling, 100-mile run from Squaw Valley to Auburn. “It was awesome,” he recalls. “We were running in the middle of the night. There was such quiet. I got to experience things that I never would have otherwise.” Roxburgh finished the run in 48 hours and 50 minutes and continues to look back on the experience as his crowning athletic achievement.

When Roxburgh was given the opportunity to open a Fleet Feet Sports franchise in Fair Oaks, it seemed the perfect way to combine his business acumen and his love of sports. Since opening the store over three decades ago, he’s worked hard to get people off the couch and moving. He founded both the Tri for Fun Sprint Triathlon Series and the American River 50-Mile Endurance Run, as a way to help make endurance sports fun and accessible to the general public. He also sponsors training programs for new runners. “To see somebody do something they never thought they could do is pretty rewarding,” he shares.

By Amber Foster / Photos by Dante Fontana.



Q: What advice would you give to your younger self?

A: You’re building the foundation and memories of your life—choose what you do wisely.

Q: What comes to you naturally? 

A: Positive thinking.

Q: What’s your biggest pet peeve? 

A: People who don’t follow through on what they say they will do.


Q: Biggest life inspirations?  

A: My mom and dad. They taught me how to put others first and live a life of giving back.


Q: Favorite humanitarian cause?  

A: Wounded Warrior Project

Q: Best words of wisdom you’ve received? 

A: Think before you speak.

Q: What’s next?  

A: More worldwide travel.

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