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Introducing Elizabeth Doutherd

Oct 30, 2017 11:50AM ● Published by Style

 

Blow Me Away 

Elizabeth Doutherd

4357 Town Center Boulevard, Suite 114, El Dorado Hills, 916-467-4162, bmablowdrybar.com

Describe your business. Did you find it, or did it find you?

I didn’t find the concept of blow dry bars, but I did find the additional features I added alongside it, including a private party room and a separate room for makeup. At salons, these services are usually done on the main floor, and I felt it was important to separate them to enhance the experience.


What life accomplishments are you most proud of?

Excelling in my previous career as a property manager and winning a 2015 Community of the Year Award out of about 50-plus regions, which in that industry is significant; also, building Blow Me Away from the ground up with my bare hands—all while raising my daughter with little help.


What’s your hidden talent? 

I’m very resourceful. I can find the answer to anything by researching, networking or sitting in deep thought. My friends often call me with questions on how to do something or with personal concerns, and I seem to be really good at finding an answer or leading them in the right direction.


What’s your favorite local business other than your own?

Steve’s Pizza—I stalk and drool over their Instagram pictures.


If you could be in any other profession, what would it be?

I’m obsessed with weddings; in my next life, I would choose to be a wedding planner.


And finally, customer service is…?

The foundation of any successful business in the service industry. It’s an expectation every customer has, and if you can exceed in that area, it won’t go unnoticed. It’s something that no promotion, special or discount can take the place of.


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